persuasive copywriting

Brexit and copywriting: 5 reasons why feelings Trump facts

When we talk about buying or voting choices, many of us stick to the notion that decisions are rational. But this is wrong! Political campaigners still canvas doorsteps and try to win over their voters with logic. Many copywriters do the same thing when trying to persuade consumers to buy. Yet events in 2016 and […]

Bruce Springsteen selfie

You can’t start a fire without a spark: 4 ways Springsteen teaches you to write better copy

As I write this, I’ve just finished reading Bruce Springsteen’s autobiography, Born to Run. He packs his book with so much detail and colour that it puts you right in the moment. And I just couldn’t put it down. It’s clear that Springsteen’s talent with words goes beyond just his songwriting. A review of his […]

SEO copywriting DOES exist (sort of)

At the end of 2014, I wrote a post called “SEO copywriting doesn’t exist”. I felt compelled to write that piece because I was sick of people asking me to write web copy with a certain keyword density.  Keyword stuffing is dead and it will stay that way. I also still maintain that the reader […]