Copywriting services are very much in demand these days. Since great copy has the power to build trust in your business and boost your sales, this comes as no surprise.
You might already be sold on the idea of hiring a freelance copywriter to help boost your sales, or improve your company’s image. But how do you know you've found the right freelance writer?
It’s hard to trust someone you've never met before. Because, let's face it, the web is full of less than competent writers.
Yet there are also some fantastic copywriters out there. So by following a few simple steps, you can make sure you find them...
Finding the right freelance copywriter can be stressful.
It certainly takes more than searching for copywriter UK and clicking on the first name that springs up, that’s for sure.
If you hire someone with no prior communication or experience of their work, then you always run the risk of being less than happy with the finished product.
This is why it is so important to gain some insight into what those offering copywriting services have produced in the past.
You should hire a freelance writer who has examples of their previous copywriting work on their website.
If you can see samples of their work for yourself, you'll be able to rest easily knowing that the copywriting service they provide meets your standards.
It will also tell you whether the copywriter in question can write in a style that suits your brand image.
Things to look for include a range of styles and audiences. This demonstrates their ability to tailor their writing to their client’s needs. A large – or at least decent - portfolio is also good sign of a breadth of experience.
If for instance you need a website copywriting service, check for samples of web copy in their portfolio.
Do you need a copywriter for all your marketing materials? If their portfolio shows skill in brochure copywriting, email writing and everything in between, then you can be confident that you’re onto a winner.
Any freelance copywriter worth his or her salt knows the benefits of showcasing a great portfolio.
It’s simply unprofessional not to include examples of work on a freelance website. So don’t even consider using copywriting services without seeing a portfolio first.
But just as important (if not more so) is feedback from their other clients. This will not only give you an idea of the quality of a copywriter’s work, but also how they do business.
The skill to deliver a great piece of work is obviously the most important demand you will have of your copywriter.
But you should also look for one who is efficient, easy to work with, responsive to suggestions and who is able to meet deadlines.
Most good copywriters will have a page of testimonials which act as proof of the quality of their work and the service they provide.
Once you have been able to see their work for yourself, and have been able to read testimonials from other clients, you should feel more confident about working with your new copywriter.
Most of the time, quality speaks for itself. If you're looking for a copywriter with fantastic testimonials and a large portfolio, you might like to start with Wordwebb Copywriting…
At Wordwebb Copywriting, I have an extensive portfolio of work I’ve done for clients all over the world. This ranges from website copy, to email marketing, to brochures, to press releases and more.
To see what others think of my copywriting services, please go to my Testimonials page at http://www.wordwebb.com/. If you would like to find out more about me and my work, please get in touch at firstname.lastname@example.org. Or if you would prefer to speak to me in person, please phone me on 07786 678049.