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UK Copywriters: Why do you need a copywriter?

UK copywriters (and indeed those all over the world) have specific skills. And - just like training to be a dentist, or a vet - it can take years to reach a professional level.

This is why it is such a good idea to hire a copywriter who knows how to use words in ways that sell. Trying to do it yourself may produce copy - but is it good enough?

It is more than just skill that dictates whether you should hire a freelance copywriter. Another reason to hire one is time. A copywriter will be able to write your website or brochure copy much faster than you can, as you will have business to attend to elsewhere.

As your freelance copywriter, I can focus solely on creating the copy you need to boost sales and enhance your brand image.

In addition, one of the reasons may find yourself searching for the term copywriter UK is to get an unbiased point of view. After all, objectivity is a powerful tool in business.

If you write the copy yourself, you may find you’re too close to the company to talk about it in ways that appeal to others. Plus, someone who is an expert in their field might write in technical terms that aren’t easy for others to understand.

On the other hand, a good copywriter will have the ability to translate complex ideas into simple terms.

There are, as with every skill, some ‘tricks of the trade’ that copywriters use to ensure the copy they are writing is good enough to do the job you want it to do. This includes using SEO and writing in the right tone of voice.

And to have the desired effect, you must structure your copy in such a way that it grabs attention, maintains interest, stirs desire, and prompts action.

If you don’t know those tricks, you could be losing sales by writing your own copy. It’s better to hire someone who has done it before and can achieve results.

But don’t spend your precious time trying to choose between any number of UK copywriters. Instead, please take a look at my portfolio and testimonials at http://www.wordwebb.com. Or to chat about how I can help you, please drop me a line at david@wordwebb.com, or ring me on 0113 328 1350.