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Website copywriting services: Do you need a copywriter or a content writer?

Website copywriting services - choosing to make use them can mean the difference between a run-of-the-mill website, and one that brings in new customers on a daily basis.

The more people who are looking at your website (and the longer they stay there), the more likely they are to buy from you.

But do you need copywriting or content writing?

A freelance copywriter might be both content writer and copywriter. Yet there are differences. The main one is the drive behind their work. Copywriting has a clear promotional purpose.

On the other hand, the main reason for writing content should be to interest and entertain the reader. The best content writing has no obvious commercial purpose.

Copywriting is the more specialised of the two disciplines. This is because any copywriter worth their salt knows how to use words in ways that elicit a response in the reader.

On the other hand, content writing – especially that written solely for SEO purposes – doesn’t require the same level of skill or experience.

There are many people passing themselves off as writers who can barely string a sentence together. This is why some agencies pay very little for content, the quality of which can be – and often is - very poor.

When it comes to branding, this is where good website copywriting services really make their mark; using words to set your business apart from the rest. With copywriting, the end result needs to be the desired action for it to be successful.

This desired action could be signing up to your newsletter or buying a product or service. It could even be calling you to find out more about what you have to offer them.

In contrast, there are a number of ways to measure the success of your content marketing. This includes the number of shares and bounce rates.

What do copywriting and content have in common?

There is some crossover. After all, copywriting can be (and should be!) engaging. Of course, you’d also hope that engaging your readers with great content would lead to them trusting you enough to buy from you.

Why can you trust a great copywriter to deliver?

Good copywriters know how to structure their work to gain attention, create interest, stir desire and promote action in your customers.

The best writers will use many tried and tested marketing techniques to inspire action in your reader.

With this in mind, there is surely no-one better than a copywriter to write whatever your business needs to help it succeed and grow.

Here at Wordwebb Copywriting (http://www.wordwebb.com/), I write content that both entertains and educates. And I write copy that sells. So, for website copywriting services you can trust, please get in touch on 0113 328 1350, or email me at david@wordwebb.com for more information.