People don't care about your brand

5 types of copy that are costing you money

Lots of companies fill valuable space on their websites, brochures, emails, press releases and sales letters with rubbish. Marketing has one purpose – to convince people to do what you want. But so much copywriting ignores this key principle. Instead, it focuses on boastful nonsense that’s more likely to bore prospects than persuade them to buy […]

persuasive copywriting

Brexit and copywriting: 7 reasons why feelings Trump facts (updated 2018)

When we talk about buying or voting choices, many of us stick to the notion that decisions are rational. But this is wrong! Political campaigners still canvass doorsteps and try to win over their voters with logic. Many copywriters do the same thing when trying to persuade consumers to buy. Yet events in 2016 and […]

Bruce Springsteen selfie

You can’t start a fire without a spark: 4 ways Springsteen teaches you to write better copy

As I write this, I’ve just finished reading Bruce Springsteen’s autobiography, Born to Run. He packs his book with so much detail and colour that it puts you right in the moment. And I just couldn’t put it down. It’s clear Springsteen’s talent with words goes beyond just his songwriting. A review of his book […]