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Copywriting UK vs. US: Appealing to a global audience

Copywriting UK is a popular, yet very broad search term on the Google search engine. But why does anyone care about location?

In many ways, it doesn’t matter where a freelance copywriter lives and works.

After all, the internet makes it easy and cheap to talk to and hire almost anyone in the world at any time.

Yet there are other important things to consider before choosing to hire a pro from the results of your Google search for the term copywriter UK

Understanding your market

Beyond the differences arising from UK and US English, advertising is very different in America compared to the UK.

Despite the rise of the friendly tone of voice that brands like Innocent made popular, many advertisers agree that the British people are more cynical than they are in the US.

For this reason, advertising takes a much more overtly friendly tone on the other side of the Atlantic. In contrast, black humour and deliberate provocation are often the order of the day in the UK and in Australia.

So what if you want to appeal to English-speakers all over the world?

Selling more to an international audience

There are many guidelines that copywriters must follow to write effective copy. Yet when addressing English-speakers all over the world, I tend to follow these rules:

Avoid puns – there is nothing less effective than puns that certain people just don’t get.

Don’t use specific idioms and cultural references – use of regional slang may confuse people from other parts of the world.

Avoid jargon – this is – or at least should be - a universal rule in copywriting. Confusing people won’t sell your products or services.

Avoid jargon – this is – or at least should be - a universal rule in copywriting. Confusing people won’t sell your products or services.

Keep your words and sentences short – another cardinal rule of good marketing copy.

The way to grab attention is to make your copy easy to read. If your copy is hard to read, it won’t sell what you have to offer as well.

Clear copy, widely understood

Do you want to attract a worldwide audience? If so you should know that I provide expert copywriting for clients across the globe.

To see feedback on my work from international clients, please visit my home page at https://www.wordwebb.com/ and click on Testimonials.

Or for clear, concise copy that helps you sell more wherever you are in the world, don’t just search for the term copywriting UK (or US) and hope for the best. Instead, please call Wordwebb Copywriting on 0113 328 1350.